Are you new to entering sweepstakes and looking for tips on how to get started? This guide will make it easier if you’re ready to try the sweepstakes niche! If you’re already a sweepstakes fan, keep reading; these tips might help you improve your campaigns.<\/p>\n\n\n\n
First off, let’s clear up what a sweepstakes campaign is.<\/strong><\/p>\n\n\n\n Sweepstakes are prize giveaways where the winner (or several winners) is chosen by luck. To participate in sweepstakes, you only need to insert your email, name, or some other basic info. The most popular prizes are Apple products. The second place goes to shopping for gift cards (example below). The third is probably travel offers.<\/p>\n\n\n\n Due to network-specific naming conventions, sweepstakes can be found under different names. The most commonly found names would be surveys, sweeps, leadgen and vouchers.<\/p>\n\n\n\n Some sweepstakes need the user to subscribe to some services, not just insert an email or name. These are harder to convert and are of much greater value to the merchant, so they carry a higher payout. <\/p>\n\n\n\n There are three main types of sweepstakes:<\/p>\n\n\n\n The sweepstakes vertical is known as an evergreen vertical because they are profitable at any time of the year. There is no right or wrong season to run these types of offers. Usually, the period immediately before the holidays provides more opportunities to create new angles and provide users with a “unique short-term-opportunity” to win a Christmas gift box or Halloween candy coupon. <\/p>\n\n\n\n The sweepstakes and contest industry saw a slight decline in March from the coronavirus pandemic, but since then, it has continued to grow. Users have nothing better to do and are quite bored (assumption); hence they click through ads and landing pages but don’t convert. Users are focussing on buying necessities only and are not impulse buying as the foreseeable future remains uncertain. There are a lot of affiliates incorporating new covid19 angles into their sweepstakes campaigns to benefit from the situation.<\/p>\n\n\n\n Sweepstakes work on both mobile and desktop traffic and in practically any GEO. As we’ve already mentioned in previous newsletters, beginners often jump at sweepstakes campaigns as they’re really easy to convert. Still lacking prior experience, they frequently make mistakes by targeting the incorrect GEO. SOI and DOI offers work for all countries, but if you’re only starting, you should go for cheaper traffic, that is, Tier 2 and Tier 3 countries. Running successful Sweepstakes campaigns is also possible in Tier 1, but in that case, it’s recommended to choose locations with the highest volumes, such as US or LATAM countries.<\/p>\n\n\n\n By their very nature, sweepstakes offers don’t work with direct linking. Instead, they often require pre-landers, which, in turn, are used in order to engage the user with the possibility of winning a prize.<\/p>\n\n\n\n What should you know while creating a converting pre-lander?<\/strong><\/p>\n\n\n\n There are two options. Often, one can choose between pre-made landers and pre-landers offered by a partner or just copy someone’s pre-lander and edit it. However, such pages are not unique, and users who see different ads will be redirected to the same offers. This will not help you gain their trust. Creating your own pre-lander is usually the best solution. In Cpamatica, we have added a pack of pre-landers that are perfect for sweepstakes.<\/p>\n\n\n\n It actually shouldn’t take long. It might take three days to do proper testing. After that, blacklist non-working sources and variables and choose those that perform best or have the potential to perform better. Once you blacklisted all the unnecessary, split-test on the rest for 5\u20137 more days (approximately) to get a dipper in numbers.<\/p>\n\n\n\n This is a great area for newbies to get their feet wet and start to learn the basics of CPA affiliate marketing. Single opt-in, double opt-in, and cc submit are all different types of Sweepstakes offers. They each need a slightly different approach, but as long you know their strengths and weaknesses, you can make each offer type profitable.<\/p>\n\n\n\n As your knowledge (and budget) grow, you will naturally want to take on bigger and better projects. Experiment with Sweepstakes CPA offers! Try different tactics. Have fun with it!<\/p>\n Are you new to entering sweepstakes and looking for tips on how to get started? This guide will make it easier if you’re ready to try the sweepstakes niche! If you’re already a sweepstakes fan, keep reading; these tips might help you improve your campaigns. First off, let’s clear up what a sweepstakes campaign is. Sweepstakes…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1],"tags":[1606,1073,1072,871],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":1,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/afftt.com\/wp-json\/wp\/v2\/posts\/7829"}],"collection":[{"href":"https:\/\/afftt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afftt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afftt.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/afftt.com\/wp-json\/wp\/v2\/comments?post=7829"}],"version-history":[{"count":2,"href":"https:\/\/afftt.com\/wp-json\/wp\/v2\/posts\/7829\/revisions"}],"predecessor-version":[{"id":8025,"href":"https:\/\/afftt.com\/wp-json\/wp\/v2\/posts\/7829\/revisions\/8025"}],"wp:attachment":[{"href":"https:\/\/afftt.com\/wp-json\/wp\/v2\/media?parent=7829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afftt.com\/wp-json\/wp\/v2\/categories?post=7829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afftt.com\/wp-json\/wp\/v2\/tags?post=7829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Types of Sweepstakes Offers (SOI, DOI, CC Submit) <\/h2>\n\n\n\n
Seasonality <\/h2>\n\n\n\n
How has it been affected by COVID-19? <\/h2>\n\n\n\n
Where to run Sweepstakes? Top GEOs <\/h2>\n\n\n\n
Pre-landers is the key<\/h2>\n\n\n\n
Where to find prelanders? <\/h2>\n\n\n\n
How much testing does it require? <\/h2>\n\n\n\n
Conclusion <\/h2>\n\n\n\n